Healthcare Digital Signage Market Size, Share & Trends Analysis growing rate (CAGR) of 13.6% from 2023 to 2030
The global healthcare digital signage market size was estimated at USD 5.82 billion in 2022. It is anticipated to grow at a compound annual growth rate (CAGR) of 13.6% from 2023 to 2030. The growth is expected to be driven by the growth of the healthcare industry across the globe. As per a study conducted by Delloite, the aggregate count of healthcare investment transactions between the United States and global markets reached its zenith in 2018, amounting to 196 deals with a collective worth of USD 26.1 billion. These facilities require effective communication tools to disseminate information, educate patients, and enhance the overall patient experience. Digital signage provides a dynamic and engaging platform for delivering important messages and information within healthcare facilities.
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Furthermore, with the growth of the industry, there is a greater need for efficient and effective communication between healthcare providers and patients. Digital signage can be used to display important announcements, directions, wait times, and other relevant information, improving communication and reducing confusion for patients. Additionally, Digital signage can contribute to this by creating a welcoming and informative environment for patients. It can display personalized messages, educational content, and entertainment options, making the waiting areas more engaging and reducing perceived wait times.
Digital signage can help reduce hallway congestion by providing a clear and efficient way to communicate important information. Instead of relying on traditional methods like paper signs or verbal communication, digital signage can display real-time updates, directions, and announcements, allowing staff, patients, and visitors to quickly and easily access the information they need. This can help prevent overcrowding in hallways as people can find the information they need without gathering in one area. Such benefits associated with digital signage are propelling the adoption within the hospital industry.
COVID-19 Impact
COVID-19 had a significant impact on the healthcare sector. One of the foremost impacts of COVID-19 on the healthcare digital signage industry is the increased emphasis on communication and information dissemination. With hospitals and clinics facing unprecedented challenges in managing patient flow, implementing safety protocols, and providing timely updates, digital signage has emerged as a vital tool. These displays are being used to broadcast real-time information on safety guidelines, preventive measures, and changes in healthcare policies. They help create awareness among patients, visitors, and staff, ensuring compliance with safety protocols and minimizing the risk of virus transmission.
Moreover, the demand for telemedicine and remote healthcare services has surged during the pandemic. Healthcare digital signage has played a crucial role in facilitating remote patient engagement, enabling virtual consultations, and delivering health-related information to patients in their homes. By incorporating video conferencing capabilities and interactive touch screens, digital signage has bridged the gap between healthcare providers and patients, ensuring continuity of care and reducing the burden on overloaded healthcare systems.
