Insights-as-a-Service Market Size, Share And Trends Report, 2030

Insights-as-a-Service Market Summary

The global insights-as-a-service market size was estimated at USD 5.82 billion in 2024 and is projected to reach USD 18.85 billion by 2030, growing at a CAGR of 21.9% from 2025 to 2030. The market growth is primarily driven by the increasing demand for data-driven decision-making across industries.

Key Market Trends & Insights

North America dominated the insights-as-a-service market with the largest revenue share of 38.55% in 2024.
The insights-as-a-service market in the U.S. is expected to grow at a significant CAGR from 2025 to 2030.
Based on type, the descriptive insight segment led the market with the largest revenue share of 45.19% in 2024.
Based on deployment, the public cloud segment led the market with the largest revenue share of 50.44% in 2024.
Based on enterprise size, the large enterprise segment accounted for the largest market share in 2024.

Market Size & Forecast

2024 Market Size: USD 5.82 Billion
2030 Projected Market Size: USD 18.85 Billion
CAGR (2025-2030): 21.9%
North America: Largest market in 2024

Organizations leverage advanced analytics, artificial intelligence (AI), and machine learning (ML) technologies to extract actionable insights from large volumes of structured and unstructured data. The growing adoption of cloud-based platforms has enabled businesses to access real-time insights without requiring extensive infrastructure investments. In addition, the rise of digital transformation initiatives and the need for personalized customer experiences and operational efficiency have accelerated the adoption of IaaS solutions. Regulatory compliance requirements and the need for a competitive advantage are key factors contributing to market expansion.

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The increasing demand for data-driven decision-making drives the growth of the Insights-as-a-Service (IaaS) industry. Organizations leverage insights from vast amounts of structured and unstructured data to inform strategic decisions, optimize processes, and anticipate future trends. This approach has become essential in a competitive landscape where data-driven strategies are critical for achieving sustainable growth and maintaining market relevance. Integrating advanced analytics, AI, and ML is revolutionizing how businesses process and analyze data. These technologies enable the identification of intricate patterns, automate the generation of insights, and enhance predictive capabilities. As a result, organizations can make informed decisions with greater precision and efficiency.

Cloud-based platforms have further facilitated the adoption of IaaS solutions by providing scalability, flexibility, and cost-efficiency. These platforms eliminate the need for substantial investments in on-premise infrastructure, allowing businesses of all sizes to access advanced analytics capabilities. The ability to obtain real-time insights from anywhere has significantly increased the attractiveness of cloud-enabled solutions. The rise of digital transformation initiatives across industries has amplified the need for insights to streamline operations, improve customer engagement, and foster innovation. In an increasingly digital economy, businesses rely on IaaS solutions to adapt to evolving market dynamics quickly and effectively.

Regional Insights

North America dominated the insights-as-a-service market with the largest revenue share of 38.55% in 2024. North America is witnessing a strong adoption of Insights-as-a-Service solutions due to the region’s advanced technological infrastructure and high demand for data-driven decision-making across sectors. The presence of leading technology providers and a mature analytics ecosystem further fuels market growth.

Asia Pacific Insights-as-a-Service Market Trends

The insights-as-a-service market in the Asia Pacific is anticipated to grow at a significant CAGR of 23% from 2025 to 2030. Asia Pacific is the fastest-growing region for Insights-as-a-Service, driven by rapid digitalization, rising adoption of cloud technologies, and expanding industries such as e-commerce, BFSI, and healthcare. The region’s diverse economies offer significant opportunities for analytics providers.

Key Insights-as-a-Service Companies:

The following are the leading companies in the insights-as-a-service market. These companies collectively hold the largest market share and dictate industry trends.

Accenture
Capgemini SE
Dell Inc.
Good Data Corporation
Microsoft
IBM
Infosys
NTT DATA Group Corporation
Oracle Corporation
TATA Consultancy Services Limited

Global Insights-as-a-Service Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global insights-as-a-service market report based on type, deployment, enterprise size, end-use, and region:

Type Outlook (Revenue, USD Billion, 2018 – 2030)
- Prescriptive Insights
- Predictive Insights
- Descriptive Insights
Deployment Outlook (Revenue, USD Billion, 2018 – 2030)
- Private Cloud
- Public Cloud
- Hybrid Cloud
Enterprise Size Outlook (Revenue, USD Billion, 2018 – 2030)
- Large Enterprises
- Small and Medium Enterprises (SMEs)
End-use Outlook (Revenue, USD Billion, 2018 – 2030)
- BFSI
- Healthcare
- Retail & E-commerce
- IT & Telecom
- Media & Entertainment
- Manufacturing
- Government
- Others
Regional Outlook (Revenue, USD Billion, 2018 – 2030)
- North America
  - U.S.
  - Canada
  - Mexico
- Europe
  - Germany
  - UK
  - France
- Asia Pacific
  - China
  - India
  - Japan
  - South Korea
  - Australia
- Latin America
  - Brazil
- Middle East & Africa
  - UAE
  - Saudi Arabia
  - South Africa