Digital Newspapers & Magazines Market growing at a CAGR of 4.2% from 2022 to 2028

Furthermore, the growing subscriptions of digital newspapers and magazines are expected to propel market growth during the forecast period. For instance, The New York Times has reported that nearly 39 percent of subscribers have subscribed to the digital newspaper. Additionally, digital newspapers and magazine advertising is gaining popularity in the advertising world as it creates brand awareness and also compliments the brand’s advertising campaigns on other channels, which is estimated to boost market growth during the forecast period.

Digital newspapers and magazines are less expensive, sustainable, and have a wider reach and delivery across the globe; thereby, their demand is accelerating globally. Nowadays, digital magazines are published by search engines, which is also propelling market growth. In addition to this, Yahoo has intimated that digital magazines will be an integral part of their sales strategy, this has resulted in increased sales of digital magazines and is estimated to continue in the upcoming years. Moreover, the increasing popularity of digital platforms and rising adoption of smart devices is projected to escalate the market growth during the forecast period. Additionally, the rising penetration rate of the internet and the increasing number of smartphone users are boosting the market growth.

Moreover, digital newspapers and magazines are increasingly capturing the attention of the media industry due to their ability to attract readers through interactive content, this may further accelerate the market growth. In addition to that, an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR) in digital media platforms is expected to propel the market growth during the forecast period. The growing youth population in emerging countries such as India and China, due to the higher acceptability of online channels like digital media as compared to offline channels, is boosting the market growth in these regions. However, strict government rules and regulations regarding the distribution of authentic content, and piracy are the major factors restraining the market growth.

Regional Insights

North America made the largest contribution to the market of around 45% in 2021 and is expected to witness a CAGR of 3.0% from 2022 to 2028. The increasing popularity and acceptance of digital newspapers & magazine advertising among the various industry verticals is boosting the market growth during the last few years. Moreover, a huge population of subscribers to digital media in the North American region is propelling the market growth. Moreover, the rising penetration rate of the internet and the increasing number of smartphone users are boosting the regional market growth. In addition to this, the young population of this region is adopting digital newspapers and magazine subscription services, thus driving market growth.

Digital Newspapers & Magazines Market Report Scope