Ayurveda Market growing at a CAGR of 19.66% from 2025 to 2033

The global ayurveda market size was estimated at USD 17.15 billion in 2024 and is expected to reach USD 85.83 billion by 2033, growing at a CAGR of 19.66% from 2025 to 2033. This growth is majorly anticipated due to the rising prevalence of chronic diseases, increasing awareness of the benefits of Ayurvedic products, and high adoption & acceptance of Ayurveda.

Moreover, rising demand for organic and natural personal care products, including Ayurvedic ingredients such as neem, turmeric, and sandalwood, is driving industry growth. The market is being shaped by a primary trend of clinical studies demonstrating the health benefits of Ayurvedic supplements. This trend has led to a spike in scientific validation, which has increased customer trust and fueled market growth. Ayurvedic medicines and treatments are known to have fewer side effects compared to allopathic medicines.

For instance, Turmeric is widely used in various supplements due to its anti-inflammatory properties, which have been validated by research. The market witnessed a surge in demand due to the increasing consumer focus on preventive healthcare and immunity-boosting products during the COVID-19 pandemic. The lockdowns and social distancing measures led to a shift in consumer behavior towards natural and organic products, including Ayurvedic supplements and medicines. Moreover, the growing awareness about the benefits of Ayurveda in managing stress and anxiety levels also contributed to the market growth during COVID-19. Governments worldwide recognize the potential benefits of Ayurveda and are taking steps to regulate and promote its use.

Market Concentration & Characteristics

The Ayurveda industry is experiencing moderate to high innovation, driven by advancements in product formulations, standardization of manufacturing processes, and integration with modern wellness trends. Companies focus on developing personalized Ayurvedic solutions and expanding their product lines to cater to diverse consumer needs.

The Ayurveda industry has witnessed a moderate level of merger and acquisition (M&A) activity, driven by the need for brand expansion, product portfolio diversification, and entry into new geographies. Established players are acquiring smaller specialized firms to enhance product innovation and raw material sourcing capabilities. Cross-border acquisitions increase as companies target global expansion and access to emerging markets. M&A activity is expected to grow as competition intensifies and consumer demand for authentic Ayurvedic solutions rises.

Ayurveda Market Report Scope