Video Streaming growing at a CAGR of 21.5% from 2025 to 2030

Key Market Trends & Insights

• North America video streaming industry accounted for the largest revenue share globally in 2024, with a 31.3% share.
• The video streaming industry in the U.S. is evolving rapidly, with niche platforms rising, mobile viewing dominating, and ad-supported models gaining traction.
• By type, the live video streaming segment accounted for the largest revenue share in 2024.
• By solution, the over-the-top segment held the largest revenue share in 2024.
• By platform, smartphones and tablets have emerged as the dominant devices in the market.

Market Size & Forecast

• 2024 Market Size: USD 129.26 Billion
• 2030 Projected Market Size: USD 416.8 Billion
• CAGR (2025-2030): 21.5%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Request Free Sample Report: https://www.grandviewresearch.com/industry-analysis/video-streaming-market/request/rs1

Customizing content to meet local cultural and language needs is becoming increasingly essential for success. Platforms are expanding their content libraries beyond traditional genres to attract a larger audience. A variety of content types, including live events, niche genres, and exclusive shows, helps meet the evolving interests of users. Streaming services are increasingly partnering with local businesses and global brands to enhance their reach and improve content types. These collaborations enable platforms to provide a mix of local and global content, expanding their audience base. For instance, in March 2024, Reliance Industries Limited, a diverse conglomerate in petrochemicals, telecom, retail, and energy in India, collaborated with The Walt Disney Company to merge their Indian TV and streaming assets, creating a powerful entity valued at $8.5 billion. This collaboration combines Disney+ Hotstar and JioCinema, bringing together an extensive content library, including 30,000 Disney assets, and exclusive sports content, strengthening its position in the highly competitive Indian streaming space.

There will be an increased focus on optimizing user experience through advancements in video quality, including HDR processing, low-latency audio/video, and artificial intelligence (AI) technologies. These innovations will drive streaming platforms to continually improve the viewing experience for consumers continually. Companies are also investing heavily in advanced technologies to create seamless, high-quality content experiences. As competition intensifies, platforms are looking for new ways to integrate these technologies and stay ahead of the market. For instance, in October 2024, Amlogic, a U.S.-based semiconductor company, strengthened its collaboration with Netflix to enhance the integration of Netflix services into global ecosystems. This collaboration focuses on cost-effective, faster-to-market set-top box solutions and improving user experiences through advancements in audio, video, and AI technologies.

Video Streaming Market Report Scope