Tissue Paper Market Projected to Reach USD 161.87 Billion by 2034, Expanding at a CAGR of 6.1%

The tissue paper market was valued at USD 89.76 billion in 2024 and is projected to reach USD 95.09 billion in 2025, eventually rising to USD 161.87 billion by 2034, reflecting a CAGR of 6.1% during the forecast period. Market growth is being driven by increasing urbanization, heightened awareness of hygiene, and the rising demand for sustainable and biodegradable paper products.

 

Tissue Paper Market Key Trends & Insights:

1. Rising Hygiene Awareness
   Growing awareness about personal hygiene and sanitation, especially post-pandemic, is driving higher consumption of tissue paper products such as toilet paper, facial tissues, and wipes.
2. Sustainability and Eco-Friendly Products
   Consumers are increasingly opting for biodegradable, recycled, and sustainably sourced tissue paper. This shift is pushing manufacturers toward greener production methods.
3. Urbanization and Lifestyle Changes
   Rapid urbanization and changing lifestyles are increasing demand for convenience products, including tissue paper used in homes, restaurants, and public facilities.
4. Technological Advancements
   Innovations in manufacturing technologies are leading to softer, stronger, and more absorbent tissue products, enhancing user experience and boosting product value.
5. Growth of the Away-From-Home (AFH) Segment
   Hotels, airports, restaurants, and offices are driving growth in the AFH tissue segment, as hygiene standards become more stringent across commercial spaces.
6. Regional Market Expansion
   Emerging economies in Asia-Pacific and Latin America are witnessing rapid market growth due to improving living standards and increased consumer spending on hygiene products.

Market Size & Forecast:

·         Market size value in 2025 – USD 95.09 billion

·         Revenue forecast in 2034 – USD 161.87 billion

·         CAGR – 6.1% from 2025 – 2034

 

𝐆𝐞𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐓𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭:

https://www.polarismarketresearch.com/industry-analysis/tissue-paper-market/request-for-sample

Tissue Paper Market Overview:

The tissue paper market is experiencing steady growth, driven by rising hygiene standards, changing consumer lifestyles, and increasing demand for convenience products. Products such as toilet paper, facial tissues, and kitchen towels are becoming essential household items, especially in urban areas. The shift toward more sustainable living is also encouraging the adoption of eco-friendly and biodegradable tissue products. Additionally, advancements in manufacturing are resulting in softer, stronger, and more absorbent tissues that meet consumer preferences.

Major companies like Essity are playing a pivotal role in expanding product lines and investing in sustainable innovation to meet growing demand. The away-from-home (AFH) segment is also gaining momentum due to heightened hygiene awareness in public and commercial spaces. Moreover, as emerging markets witness rapid urbanization and improved living standards, the consumption of tissue paper products is expected to rise significantly. The increasing use of kitchen towels and other tissue variants in both domestic and professional settings further supports the market’s positive outlook.