Hair Supplements Market growing at a CAGR of 11.1% from 2026 to 2033

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A key market trend is the shift toward natural and clean label formulations, with consumers increasingly preferring supplements made from vitamins, minerals, collagen, and botanicals rather than synthetic compounds. This trend is driven by growing awareness of ingredient safety, interest in plant-based wellness, and the influence of dermatologists and social media promoting holistic approaches to hair health.

Demand for hair supplements is rising as more people face hair fall and thinning due to stress, nutrition gaps, and lifestyle shifts. Consumers are adopting convenient daily solutions to improve strength and density, which has helped brands such as Nutrafol and Viviscal increase their reach by offering clinically backed formulations aimed at thinning and breakage.

Another driver is the strong move toward natural and science-based ingredients. Brands are using vitamins, minerals, and botanicals in more advanced combinations. For example, Nutrafol uses saw palmetto and ashwagandha for stress-related thinning, while JSHealth combines kelp and zinc for root support. Innovation in clean-label and plant-based formulations continues to attract consumers looking for safer and holistic options.

Digital awareness and improved accessibility also strengthen the market. Online platforms amplify product discovery through visible results and user testimonials. Many brands use subscription models and personalized quizzes to recommend tailored plans. Companies such as Ritual and Ouai have launched targeted hair supplements with transparent ingredient sourcing and modern packaging, making them appealing to younger, digitally engaged consumers.

Consumer Insights

Female consumers account for an estimated 65% of users, while males represent about 35%, as women are generally more proactive in addressing hair thinning linked to hormonal changes, stress, and beauty routines. Male usage is steadily increasing due to rising awareness of early hair loss and acceptance of supplement-based solutions.

By age group, users aged 25-44 make up the largest share at around 50%, driven by early intervention for hair fall and thinning. Consumers aged 45+ account for roughly 30%, reflecting age-related concerns, while the 18-24 group contributes about 20%, mainly focused on prevention and overall hair strength.

Key consumer pain points include slow results, uncertain effectiveness, large pills, digestive discomfort, and high cost. These issues strongly influence product selection and repeat purchases.

Brands gaining strong consumer traction include Nutrafol, Viviscal, SugarBearHair, HUM Nutrition, and OLLY, supported by transparent ingredients, proven formulations, and strong online engagement.

Hair Supplements Market Report Scope

Report Attribute	Details
Market size value in 2026	USD 4.34 billion
Revenue forecast in 2033	USD 9.04 billion
Growth rate (revenue)	CAGR of 11.1% from 2026 to 2033
Actuals	2021 – 2025
Forecast period	2025 – 2033
Quantitative units	Revenue in USD million/billion, and CAGR from 2026 to 2033
Report coverage	Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered	Ingredient type, ingredients, application, form, type, end user, distribution channel, region
Regional scope	North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
Country scope	U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; China; Japan; Australia & New Zealand; South Korea; Brazil; South Africa
Key companies profiled	Nutrafol; Viviscal; Nature’s Bounty; Amway (Nutrilite); GNC; HUM Nutrition; SugarBearHair; Swisse Wellness; InVite Health; Codeage
Customization scope	Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options