Digital Video Advertising Market growing at a CAGR of 20.0% from 2024 to 2030

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There is a growing trend amongst individuals to adopt visual media via platforms other than traditional cable and satellite TVs. Non-conventional platforms, such as desktops, mobile phones, Over the Top (OTT) media platforms, and social media applications, enable advertisers to enhance their service delivery methodologies to offer new revenue channels for marketers and broadcasters. Furthermore, these digital video contents are programmed to run on various platforms and in several formats to ensure maximum reach, thus enabling a better engagement rate.

The development of innovative filming techniques, including vertical filming and 360° digital videos, has significantly impacted the digital video advertising sector. These techniques offer a fresh perspective on the subject matter, appealing to a broader audience base. They enable advertisers to develop more engaging and successful campaigns, encouraging the adoption of digital video advertising strategies. Furthermore, advancements in video technology have enhanced the quality and effectiveness of video content, allowing for the capture of high-quality, detailed videos of shorter duration. This development has facilitated more efficient communication of brand messages to target audiences.

The emerging adoption of connected TVs amongst individuals encourages brands and marketers to adopt digital video advertising methodologies. The provision to access an individual’s social media accounts, analyze viewing trends, and effectively optimize search engines enables brands and marketers to offer relevant advertisements to people. Connected TV supports the transmission of highly personalized, targeted, and HD-quality ads, which boost brand exposure and promote brand loyalty. Furthermore, the ongoing trend amongst people to avoid skipping ads on TV enables marketers to portray brand messages more effectively, thus offering an impetus to market growth.

The growing usage of OTT platforms by several individuals worldwide has allowed advertisers to penetrate the market more efficiently. The availability of high-speed internet at affordable prices and the increasing demand for users to access subscription-free distribution of content provides marketers with higher chances to enhance their reach and facilitate efficient revenue generation. The ability to practice different types of advertising, such as pre, mid, and post-roll advertising, and the provision of not skipping ads by closing ad windows, offers higher chances to brands and agencies to put forward their message to audiences. Moreover, in-banner digital video and companion ads also allow marketers to take forward their marketing campaigns while ensuring viewers’ viewing experience is not hampered, which promises continued growth opportunities.

Digital Video Advertising Market Report Scope