Digital Out-of-Home Advertising Market Size, Share & Trends Analysis growing at a CAGR of 10.7% from 2025 to 2030

ByGrandViewResearch

The global digital out-of-home advertising market size was estimated at USD 20.74 billion in 2024 and is projected to reach USD 39.12 billion by 2030, growing at a CAGR of 10.7% from 2025 to 2030. Digital out-of-home (DOOH) advertising is one of the fastest-growing advertising types due to expansion into new venues & markets, innovation, and enhanced features in outdoor advertising that are accelerating the market growth.

Key Market Trends & Insights

  • North America Digital Out-of-home Advertising market dominated the global industry with a revenue share of over 36.0% in 2024.
  • The U.S. out-of-home advertising market dominated the regional industry in 2024.
  • By application, the outdoor segment dominated the global market and accounted for a revenue share of over 71.0% in 2024.
  • By format, the billboards segment held the largest revenue share of this market in 2024.

Market Size & Forecast

  • 2024 Market Size: USD 20.74 Billion
  • 2030 Projected Market Size: USD 39.12 Billion
  • CAGR (2025-2030): 10.7%
  • North America: Largest market in 2024

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Moreover, the increasing demand for creative and interactive displays of full-motion video and the inclusion of animation is expected to drive market growth over the forecast period. Digital out-of-home advertisements provide innovative and creative content, and it becomes more interactive and creative due to the display of data on digital screens in real time. This feature results in better visibility for digital screens. The growing trend for interactive advertisements for consumers results in increased adoption of digital out-of-home advertisements, hence driving the market growth.

Digital outdoor advertising is gaining popularity in the advertising world as it creates brand awareness among people and also compliments the brand’s advertising campaigns on other channels, which are projected to accelerate the market growth. Moreover, as individuals spend much more time outside their offices and home, which allows brands to reach a mass audience consistently and rapidly through out-of-home advertising, which is accelerating the market growth over the forecast period. However, intense competition among the vendors of the out-of-home advertising business is restraining the market growth.

Digital out-of-home advertisements are cost-effective, using which commercials can reach a wide range of populations; thus, their usage is high and increasing, fueling the market growth over the forecast period. Additionally, the growing urbanization and rising infrastructure development across the globe are anticipated to propel market growth over the forecast period. Furthermore, the increasing spending on outdoor advertising by various industries, owing to its ability to run multiple advertisements on a single screen, is accelerating market growth. Digital out-of-home advertising offers several advantages over traditional advertising, such as real-time tracking and targeting, which make it a more attractive option for brands. The growing popularity of smart cities and the increasing number of public-private partnerships are also expected to drive market growth.

Digital Out-of-Home Advertising Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 23.52 billion

Revenue forecast in 2030

USD 39.12 billion

Growth Rate

CAGR of 10.7% from 2025 to 2030

Actual data

2017 – 2024

Forecast period

2025 – 2030

Quantitative units

Revenue in USD million and CAGR from 2025 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Application, format, vertical, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; Mexico; Germany; UK; France; China; India; Japan; Australia; South Korea; Brazil; UAE; South Africa; KSA

Key companies profiled

 

JCDecaux; Stroer SE & Co. KGaA; Clear Channel Outdoor Holdings, Inc.; Outfront Media Inc.; oOh!media Limited; Lamar Advertising Company; Broadsign International LLC.; Focus Media; Global Outdoor Media Limited; Daktronics Dr.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

 

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