Billboard And Outdoor Advertising Market Size, Share & Trends Analysis growing at a CAGR of 8.1% from 2025 to 2030

The global billboard and outdoor advertising market size was estimated at USD 38.32 billion in 2024 and is projected to reach USD 60.81 billion by 2030, growing at a CAGR of 8.1% from 2025 to 2030. This market includes billboards, displays, street furniture, and digital displays, plays a crucial role in reaching large audiences with high-frequency messaging.

Key Market Trends & Insights

• Asia Pacific billboard and outdoor advertising market dominated the industry with a revenue share of 33.0% in 2024.
• The billboard and outdoor advertising market in the U.S. dominated the regional industry in 2024.
• By application, the highways segment dominated the global market and accounted for a revenue share of over 26.0% in 2024
• By type, the static billboards segment held the largest revenue share of this market in 2024

Market Size & Forecast

• 2024 Market Size: USD 38.32 Billion
• 2030 Projected Market Size: USD 60.81 Billion
• CAGR (2025-2030): 8.1%
• Asia Pacific: Largest market in 2024

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Outdoor advertising’s key advantage lies in its ability to provide continuous exposure, making it especially effective in bustling urban areas. In recent years, digital transformation has reshaped the landscape of billboard advertising, with digital billboards and LED displays allowing dynamic content changes and targeted messaging based on data analytics, weather, or time of day.

The growth in the industry is fueled by advancements in technology, rising urbanization, and increased spending by companies on out-of-home (OOH) advertising, particularly as a complement to digital advertising. As people resume outdoor activities post-pandemic, advertisers are leveraging billboards and other outdoor spaces to capture consumers’ attention outside of digital screens. Billboard advertising remains a pivotal component of the advertising landscape, with the proliferation of digital billboards and the adoption of programmatic purchasing mechanisms fueling growth within the industry. In an ever-evolving technological landscape, it becomes imperative for the industry to remain flexible and seize novel prospects to maintain its relevance and efficacy.

Programmatic digital out-of-home advertising (pDOOH) is experiencing an increasing surge in popularity, driven by the influential factors of data-driven targeting, versatile procurement choices, and the contextual appropriateness of advertising within specific environments. Digital billboards now often incorporate programmatic advertising, allowing advertisers to target specific demographics, adjust campaigns in real-time, and maximize the efficiency of their ad spend.

Billboard And Outdoor Advertising Market Report Scope