Apparel Market growing at a CAGR of 4.2% from 2025 to 2030

The global apparel market size was valued at USD 1.77 trillion in 2024 and is projected to reach USD 2.26 trillion by 2030, growing at a CAGR of 4.2% from 2025 to 2030. The increasing expenditure on apparel by customers worldwide is a key factor driving the market growth.

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According to the U.S. Bureau of Labor Statistics, in 2023, the average annual per household expenditure for women’s apparel was approximately USD 655, and USD 406 for men’s apparel. Availability of products through online distribution, increasing market penetration of e-commerce websites, and a large number of collections launched by the key market players are anticipated to drive further growth over the forecast period.

In addition, the increasing disposable income among consumers in emerging economies is significantly driving the global apparel market. Emerging economies such as China, India, Brazil, and others are experiencing rapid urbanization, industrialization, and economic growth, enabling the middle class with higher purchasing power. This demographic shift is fueling a surge in demand for clothing and accessories as consumers seek to upgrade their wardrobes, follow fashion trends, and improve their lifestyles.

Growing consumer demand for sustainable and environmentally friendly products, including apparel, is likely to develop growth trends for this market. Consumers have become conscious of the environmental impact of consumption patterns and materials used in manufacturing. As a result, they are actively seeking out clothing that is sustainably and ethically produced, utilizing eco-friendly materials such as organic cotton, recycled fabrics, and other innovative alternatives. Consumers are urging brands to adopt transparent supply chains, minimize waste, and enforce fair labor practices to meet this demand. Embracing process sustainability is essential for individuals and businesses to lessen their environmental footprint and contribute to a more sustainable future. Sustainable practices mitigate negative ecological, social, and economic impacts while promoting long-term well-being and resilience.

Over the past decade, the apparel industry has witnessed a significant trend related to the emergence of Direct-to-Consumer (D2C) brands. These brands sell their products directly to consumers, eliminating traditional intermediaries, including wholesalers, retailers, or distributors. With the increasing digitalization and prevalence of e-commerce, D2C brands have found favorable conditions to thrive and reshape the apparel industry. Offering competitive pricing, enhanced customer experiences, and customized products and services tailored to individual preferences, D2C brands have garnered significant attention and consumer loyalty.

Social media has greatly influenced fashion preferences, shaping consumer choices and shopping preferences. Through platforms such as Instagram and Facebook, consumers across the globe have easy access to a wide range of fashion content posted by influencers, bloggers, and celebrities. This enhanced accessibility has sparked a growing interest in exploring various styles and experimenting with new looks among consumers. Influencers use social media to showcase multiple fashion trends, offering inspiration and guidance on incorporating these styles into everyday or special occasion attire. In addition, through endorsements, numerous celebrities are popularizing the trend of wearing traditional ethnic attire for weddings and other events.

Innovations in various processes, including manufacturing, designing, display, and distribution, are projected to influence the growth of this market. In recent years, technology advancements have enabled key players to adopt practices that ensure improved brand visibility, enhanced customer engagement, and increased customer interactions. For instance, in June 2023, Google launched virtual try-ons powered by a new AI shopping feature for various women’s apparel brands. Such advancements are expected to facilitate growth in customer engagement for the global apparel industry over the forecast period.

Apparel Market Report Scope