Virtual Tour Market Size, Share And Trends Report, 2030

Virtual Tour Market Summary

The global virtual tour market size was estimated at USD 11,061.2 million in 2024 and is projected to reach USD 74,355.3 million by 2030, growing at a CAGR of 34.3% from 2025 to 2030. The adoption of virtual tours has experienced significant growth across various industries, driven by advancements in technology and the increasing demand for immersive, remote engagement solutions.

Key Market Trends & Insights

In terms of region, Asia Pacific was the largest revenue generating market in 2024.
Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.
In terms of component, the hardware segment accounted for a revenue share of 65% in 2024.
Services is the most lucrative component segment registering the fastest growth during the forecast period.

Market Size & Forecast

2024 Market Size: USD 11,061.2 Million
2030 Projected Market Size: USD 74,355.3 Million
CAGR (2025-2030): 34.3%
Asia Pacific: Largest market in 2024

The shift toward cloud-based virtual tour software has facilitated scalability, accessibility, and cost-efficiency, enabling businesses to create, host, and share virtual tours without substantial investments in hardware or IT infrastructure.

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Component Insights

The hardware segment accounted for the largest market share of over 65% in 2024, driven by factors such as the availability of cost-effective virtual reality hardware and the growing adoption of VR hardware to create virtual tours, including real estate, tourism, education, healthcare, and retail.

Technology Insights

The semi & fully immersive segment accounted for the largest market share in 2024, owing to advancements in virtual reality (VR) and augmented reality (AR), a growing need for innovative marketing strategies, and the desire to provide interactive experiences to customers, and continuous improvements in VR and AR technologies for enhancing the quality and accessibility of virtual tours.

Application Insights

The real estate segment accounted for the largest market share in 2024, owing to the increasing adoption of virtual tour software for 360-degree views of properties, allowing potential buyers to explore spaces remotely, rising demand for immersive and remote engagement solutions in real estate, and growing need to broaden the reach of property listings and allows for quicker decision-making.

Regional Insights

The North America virtual tour market is anticipated to grow at a CAGR of 35% from 2025 to 2030. This growth is attributed to the advanced technological infrastructure, widespread internet access, and high consumer interest in digital experiences. The availability of advanced 360-degree cameras, drones, and other imaging equipment has made it easier and more affordable for businesses to create professional-quality virtual tours.

Key Virtual Tour Companies:

The following are the leading companies in the virtual tour market. These companies collectively hold the largest market share and dictate industry trends.

Matterport Inc.
Kuula LLC
RTV, Inc.
Concept3D, Inc.
Roundme Limited
Invision Studio, Inc.
Eye Revolution Ltd.
TourVista
CloudPano
Eyespy360

Global Virtual Tour Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest technology trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global virtual tour market report based on component, technology, application, and region:

Component Outlook (Revenue, USD Million; 2018 – 2030)
- Hardware
- Software
- Services
Technology Outlook (Revenue, USD Million; 2018 – 2030)
- Non-immersive
- Semi & Fully Immersive
Application Outlook (Revenue, USD Million; 2018 – 2030)
- Real Estate
- Tourism & Hospitality
- Art Galleries and Museums
- Others
Regional Outlook (Revenue, USD Million; 2018 – 2030)
- North America
  - U.S.
  - Canada
  - Mexico
- Europe
  - UK
  - Germany
  - France
- Asia Pacific
  - China
  - India
  - Japan
  - Australia
  - South Korea
- Latin America
  - Brazil
  - UAE
- Middle East & Africa
  - Saudi Arabia
  - South Africa