Account-based Marketing Market Size, Share & Trends Analysis Account-based Marketing Market Size, Share & Trends Analysi

ByGrandViewResearch

The global account based marketing market size was estimated at USD 1,410.5 million in 2024 and is projected to reach USD 3,811.4 million by 2030, growing at a CAGR of 17.9% from 2025 to 2030. The account-based marketing (ABM) market is growing rapidly, driven by the demand for personalized B2B marketing strategies.

Key Market Trends & Insights

  • The account-based marketing market in North America generated the largest revenue share, accounting for over 32% in 2024.
  • The Account-based marketing market in the Asia Pacific region is expected to grow at the highest CAGR of 20.4% from 2025 to 2030.
  • By account type, the strategic account-based marketing segment captured the largest market share of over 47% in 2024.
  • By organization size, the large enterprises segment captured the largest market share in 2024.
  • By end-use, the BFSI segment captured the largest market share in 2024.

Market Size & Forecast

  • 2024 Market Size: USD 1,410.5 Million
  • 2030 Projected Market Size: USD 3,811.4 Million
  • CAGR (2025-2030): 17.9%
  • North America: Largest market in 2024

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/account-based-marketing-market-report/request/rs1

AI and machine learning enhance customer insights, predictive analytics, and automation, improving campaign effectiveness. Seamless CRM integration and real-time data synchronization strengthen sales and marketing alignment. As data privacy regulations tighten, ABM’s precise targeting minimizes large-scale data collection, ensuring compliance. Digital transformation and remote work further fuel the need for scalable, digital-first ABM platforms, making ABM a key driver of efficiency, personalization, and revenue growth.

Behavioral signals to identify high-value accounts actively exploring relevant solutions, enabling timely and precise engagement. By integrating first-party and third-party intent data, ABM strategies become more data-driven and conversion-focused, minimizing resource waste while improving lead qualification and overall effectiveness.

Additionally, the shift toward multichannel strategies is expanding ABM’s reach. Practitioners now use a mix of email, social platforms, targeted ads, personalized websites, live events, and direct mail to ensure cohesive messaging across every buyer touchpoint. This diversified approach enhances visibility and engagement, making multichannel execution essential for scalable and impactful ABM. Consequently, the ABM market is experiencing robust growth, driven by data-driven targeting and integrated engagement frameworks.

Account-based Marketing Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 1,675.0 million

Revenue forecast in 2030

USD 3,811.4 million

Growth rate

CAGR of 17.9% from 2025 to 2030

Base year for estimation

2024

Historical data

2018 – 2023

Forecast period

2025 – 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2025 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Account type, organization size, end-use, regional

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; U.K.; Germany; France; China; Australia; Japan; India; South Korea; Brazil; Saudi Arabia; UAE; South Africa

Key companies profiled

Adobe; Demandbase; Engagio; HubSpot; Influ2; Madison Logic; Oracle; RollWorks; SAP; Salesforce; Terminus; 6sense.

Customization scope

Free report customization (equivalent to up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

 

Similar Posts