Connected Living Room Market Size, Share & Trends Analysis growing at a CAGR of 8.9% from 2025 to 2030
The global connected living room market size was valued at USD 60.03 billion in 2024 and is projected to grow at a CAGR of 8.9% from 2025 to 2030. The growing sales of products such as smart TVs, gaming consoles, laptops, smartphones, and connected lighting technologies are driving the demand for connected living rooms. Smart TVs allow users to access content directly from applications such as Netflix, Disney+, and YouTube without requiring additional devices. The rising demand for video and audio streaming platforms has led to increased sales of devices such as Amazon Fire TV, Chromecast, and Roku. These popular solutions offer easy access to streaming content and are a hub for connected living room ecosystems. Continued developments to advance the availability of 5G Internet present another avenue for industry expansion, as connected devices can seamlessly stream high-definition content and support multiple devices simultaneously through high-speed internet connectivity.
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Globally, consumer interest has steadily increased in adopting integrated systems that control everything in a household, from entertainment and lighting to security. The emergence of the smart home concept, where different devices work together seamlessly, is a key driver for this trend. For instance, controlling the TV, lights, thermostat, and security system from a single application or voice command is becoming popular among modern consumers. With increasing concerns regarding home security, connected devices such as smart doorbells, surveillance cameras, and motion sensors are being integrated into the living room ecosystem, with these solutions providing convenience and security in a unified setup. Devices such as Ring and Google Nest Cam are increasingly being integrated into connected living rooms, as they offer video surveillance features, allowing users to monitor their home security from their TVs, smartphones, or voice-controlled assistants.
Advancements in technology and growing disposable income levels have led to substantial sales of modern gaming consoles such as the PlayStation 5, the Xbox Series X, and the Nintendo Switch. These products play a vital role in developing and adopting connected living rooms, driving demand for smart TVs, voice-controlled systems, high-quality audio setups, and integrated home entertainment hubs. The growing integration of gaming consoles with smart home devices enhances the overall user experience, making the living room a center for entertainment and gaming. In addition to playing games, these consoles can also provide access to streaming platforms such as Netflix and Hulu and support media playback capabilities. Smart TV manufacturers are optimizing their products to work seamlessly with gaming consoles. For example, 4K resolution, HDR, and low latency gaming modes in TVs are designed to complement next-generation gaming consoles, providing an exceptional gaming experience while proving reliable for streaming content.
The steadily rising use of smartphones and tablets presents another notable growth opportunity for the global connected living room industry. These devices have become essential components in the connected technologies category, functioning as control centers, entertainment hubs, and communication devices that integrate with various smart home solutions. Users can control devices such as smart lights, thermostats, security cameras, and smart locks via mobile apps. Moreover, they can conveniently adjust settings, check the status of devices, or control the operation of various appliances, creating a seamless experience. Governments across the world are increasingly investing in smart city initiatives. These large-scale projects often aim to integrate IoT (Internet of Things) technologies into urban infrastructure, including homes, creating a foundation for connected living rooms by promoting smart devices such as connected thermostats, lighting, and security systems. Many governments have initiated programs to support energy-efficient technologies, such as smart thermostats, LED lighting, and smart appliances. These programs often include grants or tax breaks for installing connected devices that reduce energy consumption, enabling households to improve the energy efficiency of their connected living spaces while reducing utility costs. These factors are expected to create more awareness regarding smart devices and help shape industry advancements in the coming years.
Product Insights
The smart TVs and streaming devices segment accounted for the largest revenue share of 29.9% in the connected living room industry in 2024. Improving living standards of the global population has resulted in an increased demand for premium home entertainment products, including smart TVs. These devices come with built-in Wi-Fi and Ethernet ports, enabling their easy connection to the Internet for streaming services, web browsing, and software updates. Moreover, integration with voice-controlled assistants such as Amazon Alexa and Google Assistant allows users to control their TV with voice commands for tasks such as changing channels, adjusting volume, or searching for content. Consumers increasingly prefer to watch content on streaming services such as Netflix, Hulu, and Disney+ on their TVs due to the availability of movies and shows in HD and ultra HD resolutions and various accessibility settings. As a result, smart TVs have become an important part of the connected living room setup.
