Sports Nutrition Market Projected to Reach USD 97.12 Billion by 2034, Growing at a CAGR of 7.4%
The global sports nutrition market was valued at USD 47.45 billion in 2024 and is expected to reach USD 97.12 billion by 2034, growing at a CAGR of 7.4% from 2025 to 2034. This growth is primarily driven by the rising popularity of protein-based supplements, increasing awareness around fitness and healthy lifestyles, and a surge in the number of gym enthusiasts and professional athletes.
Sports Nutrition Market key trends and insights
- Rising Demand for Protein-Based Products
Consumers are increasingly opting for protein-rich supplements such as whey powders, bars, and ready-to-drink shakes. This trend is driven by growing interest in muscle building and weight management. - Expansion Beyond Athletes
Sports nutrition is no longer limited to bodybuilders or athletes. The market now includes lifestyle users such as fitness enthusiasts, weekend warriors, and aging populations seeking healthy aging. - E-commerce and Direct-to-Consumer Growth
Online sales of sports nutrition products have surged due to convenience, wider variety, and influencer marketing. Brands are focusing on D2C models to better reach health-conscious consumers. - Clean Label and Natural Ingredients Preference
Consumers are prioritizing clean-label products free from artificial additives, preservatives, or GMOs. Plant-based protein supplements are especially gaining popularity among vegans and vegetarians. - Personalized Nutrition and Functional Products
There is a growing trend toward customized nutrition based on individual goals, activity levels, or biomarkers. Functional ingredients like BCAAs, creatine, and adaptogens are being tailored to specific needs. - Emerging Markets Driving Demand
Rapid urbanization, rising disposable incomes, and growing gym memberships in Asia-Pacific and Latin America are accelerating market growth. These regions are becoming key revenue contributors.
Market Size & Forecast:
· Market size value in 2025 – USD 5O.87 billion
· Revenue forecast in 2034 – USD 97.12 billion
· CAGR – 7.4% from 2025 – 2034
𝐆𝐞𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐓𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭:
https://www.polarismarketresearch.com/industry-analysis/sports-nutrition-market/request-for-sample
Sports Nutrition Market Overview:
The Sports Nutrition Market is undergoing a dynamic transformation, driven by increasing health consciousness and the growing emphasis on fitness and performance enhancement across all age groups. The market, once dominated by professional athletes and bodybuilders, is now attracting recreational users, fitness enthusiasts, and individuals seeking overall wellness. Consumers are incorporating supplements, energy bars, and protein-enriched drinks into their daily routines to support muscle recovery, endurance, and performance. The integration of sports medicine in training regimes has also played a vital role in promoting the adoption of specialized nutrition plans tailored to support physical rehabilitation and athletic performance.
One of the most prominent trends shaping the market is the rising popularity of plant-based sports nutrition products. With a growing segment of consumers opting for vegan or vegetarian lifestyles, manufacturers are introducing plant-derived proteins such as pea, rice, and hemp into their formulations. These products cater to environmentally conscious individuals and those with dietary restrictions or allergies associated with animal-based proteins. As innovation in ingredient formulation and delivery formats continues, the sports nutrition landscape is expanding rapidly to meet the diverse needs of consumers focused on sustainable and performance-driven solutions.
