Mobile Virtual Network Operator Market Size, Share & Trends Analysis growing at a CAGR of 7.7% from 2025 to 2030
The global mobile virtual network operator market size was estimated at USD 88.06 billion in 2024 and is projected to grow at a CAGR of 7.7% from 2025 to 2030. The increasing adoption of MVNOs can be attributed to affordable plans, flexible options, no credit checks, wide device compatibility, and specialized plans.
Key Highlights:
- The Europe region dominated the market in 2022, accounting for a market share above 47.4% in 2024.
- Germany’s Mobile Virtual Network Operator industry thrives due to rapid deployment of cloud-based solutions.
- By type, the discount segment held the largest share of 24.2% in 2024.
- By operational model, the full MVNO segment held the largest market share in 2024.
- By service, the 4G MVNO segment dominated the market in 2024.
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Moreover, the companies in the MVNO market have been involved in various strategic initiatives such as mergers, acquisitions, partnerships, and collaborations, among others. For instance, in July 2023, Spitfire Network Services Limited (a UK-based provider of fixed-line voice, internet, and WAN services to businesses) declared a full MVNO deal with BT Wholesale (a UK-based telecom service provider). According to the partnership, Spitfire’s latest generation core network will be interconnected with BT Group’s EE 4G and 5G Radio Access Network, offering better security, first-class connectivity, and flexible and innovative billing plans.
The advancement in 5G technology is expected to further drive the growth of the market, owing to the benefits including network slicing, fixed wireless access, and eSIMs, among others. The companies in the MVNO industry have been proactive in coming up with initiatives to tap into the 5G mobile virtual network operator market. For instance, in February 2023, Celcom Berhad (a Malaysian MVNO provider) announced the rollout of 5G. According to the company, customers with a 5G-supported Android device and a subscription to a 5G pass are eligible to experience free trials from 15th February onwards. To access the free 5G trial services, customers must subscribe to any high-speed data plan ranging from 10 GB to 200 GB. The 5G roaming services will also be available in more than ten countries. Such initiatives will attract consumers to the market owing to the benefits of 5G, thereby driving the growth of the MVNO industry from 2025 to 2030. To access the free 5G trial services, customers must subscribe to a high-speed data plan ranging from 10GB to 200 GB. Currently, 5G roaming service is available in more than ten countries.
